feat: initial brand identity — colors, typography, palettes #1

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brad merged 1 commit from brand/initial-identity into main 2026-03-02 14:56:23 -08:00
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Initial Brand Identity for Mystery Hound Press

Replaces the example/template brand.yml with the actual MHP brand definition derived from our collaborative exploration session (2026-03-02).

Color Palette (Warm Stock + Kraft / Akabeni variant)

Role Name Hex
Primary MHP Orange #ffba19
Accent Akabeni Red #c3272b
Accent Teal Ink #2a9d8f
Dark Midnight Navy #023047
Dark Rich Black #1d1d1d
Neutral Warm Cream #f2e8cf
Neutral Kraft Paper #d5b59c

Typography

  • Logo/Display: HWT Archimedes (P22 Type Foundry, $24.95) — Victorian wood type revival from Hamilton collection
  • Heading/Body: Space Grotesk (Google Fonts, free) — geometric grotesque with constructivist roots
  • Utility/Mono: Overpass Mono (Google Fonts, free) — Highway Gothic lineage, utilitarian legibility

Also includes

  • Four named palettes (brand, bright, dark, neutral)
  • Typography scale (display through mono)
  • Accessibility pairs and constraints
  • Voice & tone definition
  • Use cases: posters, web, social, packaging

References

  • Typography research: commune/library PR #135
  • Color exploration swatches: agent/artifacts branding/mystery-hound/
## Initial Brand Identity for Mystery Hound Press Replaces the example/template `brand.yml` with the actual MHP brand definition derived from our collaborative exploration session (2026-03-02). ### Color Palette (Warm Stock + Kraft / Akabeni variant) | Role | Name | Hex | |------|------|-----| | Primary | MHP Orange | `#ffba19` | | Accent | Akabeni Red | `#c3272b` | | Accent | Teal Ink | `#2a9d8f` | | Dark | Midnight Navy | `#023047` | | Dark | Rich Black | `#1d1d1d` | | Neutral | Warm Cream | `#f2e8cf` | | Neutral | Kraft Paper | `#d5b59c` | ### Typography - **Logo/Display:** HWT Archimedes (P22 Type Foundry, $24.95) — Victorian wood type revival from Hamilton collection - **Heading/Body:** Space Grotesk (Google Fonts, free) — geometric grotesque with constructivist roots - **Utility/Mono:** Overpass Mono (Google Fonts, free) — Highway Gothic lineage, utilitarian legibility ### Also includes - Four named palettes (brand, bright, dark, neutral) - Typography scale (display through mono) - Accessibility pairs and constraints - Voice & tone definition - Use cases: posters, web, social, packaging ### References - Typography research: commune/library PR #135 - Color exploration swatches: agent/artifacts `branding/mystery-hound/`
Palette: MHP Orange (#ffba19), Akabeni Red (#c3272b), Teal Ink (#2a9d8f),
Midnight Navy (#023047), Rich Black (#1d1d1d), Warm Cream (#f2e8cf),
Kraft Paper (#d5b59c).

Typography: HWT Archimedes (logo/display), Space Grotesk (heading/body),
Overpass Mono (utility/labels).

Includes palettes (brand, bright, dark, neutral), typography scale,
accessibility pairs, voice/tone, and use cases for posters, web,
social, and packaging.

Derived from collaborative color exploration session and typography
research (commune/library PR #135).
brad approved these changes 2026-03-02 14:49:44 -08:00
brad merged commit 30228df8d1 into main 2026-03-02 14:56:23 -08:00
brad deleted branch brand/initial-identity 2026-03-02 14:56:24 -08:00
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